Dylan Trussell
The Shortcut: How to Start Your Brand with Zero Experience is Dylan Trussell’s practical entrepreneurship book for first-time founders who want a clear path to build, market, fund, and exit a brand with no prior experience.
Campaigns
Highly polished cinematography with a comedic edge. Global campaigns, a bestselling book, and the brands behind them.
Build
Find Your Passion, Design to Sell
Market
Market Like a Pro
Fund
Raise the Money
Exit
Survive the Fire, Your Exit Strategy
Out now from Culprit Press, in Kindle, paperback, and hardcover.
Free chaptersWork
Biography
Acclaimed film and commercial director Dylan Trussell is founder, CEO, and chief mischief-maker of Culprit Underwear. Merging highly polished cinematography with a unique comedic edge, his specialized approach to brand storytelling has attracted hundreds of millions of views, leading him to helm global campaigns for clients including Mercedes, Starbucks, Virgin, Spotify, and Beats by Dre. Dylan was named in Forbes 30 Under 30 for marketing and advertising.
Fun fact: Dylan has been a guest lecturer at Harvard Business School despite having never graduated college.